![]() ![]() Creating and continually updating your LinkedIn Profile is one of the best things you can do in today's marketplace to build a strong personal brand as a STEM student. We covered a lot of ground together in these 7 Top Tips, but it's important ground for sure. Two of the easiest examples to get started with are adding images and publishing articles.īelow you can see a sampling of how Iowa State aerospace engineer, Joshua Moreno, has done a superb job of leveraging images in his Profile:Ĭan you believe I only touched on Rule #1 from the book? WHEW! While I will probably write a series of articles in the future about this topic, for now I simply want you to start thinking about what kind of rich content you could add to your Profile to help differentiate yourself. Rich media can bring your profile to life!” Stephanie Sammons says, “The ability to add rich media content (video, audio podcasts, images, presentations, e-books) throughout your profile is something that makes LinkedIn quite unique. This is what I call the "Super Differentiator" option. Tip #6: “Make a Human Connection through Rich Media Content” I mention this important action in Secret #7.5 of my GUIDE titled, DOMINATING YOUR INTERNSHIP: 7.5 Secrets to Creating an Awesome and Invaluable Experience as an Engineering or STEM Intern. One of the best times to ask your peers and/or coworkers for Endorsements and Recommendations is towards the end of a successful intern session. Having the confidence to ask can be tough at first, especially for students, but after you snag your first Endorsement and first Recommendation, the rest will be super easy to go after. Of course, a key to having others provide these to you is to ASK FOR THEM. Tip #5: “Collect and Showcase Your Endorsements”Įndorsements, and Recommendations, are both ways that others can help you showcase your skills and talents. As such, be sure to share experiences which will best illustrate the value you could bring to a future employer. If you’re a college student, you’ll probably want to consider your primary audience to be company recruiters, reps and/or HR personnel. The trick here is to only include Work Experience that’s relevant to your audience. I regularly look at the Profiles of STEM college students, and it seems that the Work Experience section is often either too sparse, or it’s overflowing with way too many bullets and too much text. Tip #4: Showcase Your Most Relevant Work Experience Something he did that I think is especially important for students is to display a professional image by dressing the part of a working professional, instead of dressing like a student. The picture below of Iowa State engineering student, Kyle Mensen, does a nice job of representing him professionally. ![]() I agree with Stephanie Sammons that your picture must be a “professional image”, that you must have a welcoming “smile” on your face, and that for “building trust, looking ahead with your eyes up works best”. Your picture either prompts them to dig deeper into your Profile to learn more about you or it turns them off and scares them away. Nothing has a greater impact on viewers/readers. Tip #1: Display A Confident, Welcoming Profile Picture With this in mind, here are my favorite: 7 Top Tips for “Powering Up Your Profile” LinkedIn is a tremendous asset for a STEM student in many different ways, but I believe the #1 benefit is how your LinkedIn Profile let’s you showcase the “real” you in a way that’s dramatically different than a static and boring resume. However, for this post I’m focusing solely on the first activity, building your brand by following Stephanie’s RULE #1 - Power Up Your Profile (with Precision). Both of these activities are critical for STEM students. However, it’s also chock full of great career advice around building your personal brand with LinkedIn and building a “smart” network of supportive relationships. ![]() Second, I’ve been wanting to learn more about LinkedIn for myself, but also for the benefit of my readers.Īs the subtitle alludes, the author, Stephanie Sammons, wrote her book primarily for business people working in the B2B marketplace. First, I found the author’s personal story of reinventing herself at age 40 (with the help of LinkedIn) to be quite compelling and interesting. I was attracted to this book for two reasons. It's titled, Linked TO INFLUENCE: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedIn. I binged on a new book that had just arrived. ![]()
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